Recruit the Next Generation
Leverage the industry’s leading research on today’s students & families to refine your brand and enroll your best classes year after year.
Understand Today’s Students & Parents to Drive Successful Recruitment
Most colleges and universities think that the traditional and transfer student markets are homogeneous by nature. Rather, institutions that stay in touch with the next generation’s expectations and needs–and that acknowledge the increasing role families play in decision making–will be most successful in building their brands and incoming classes.
Prospective Student Brand Research™
Better understand prospective students’ perceptions and decision-making to shape your communications and influence your brand reputation.
Admitted Student Research™
Learn what your admitted students think about your institution relative to competitors to improve programming, communication, and financial aid.
Prospective Parent Research™
Gain insight into the preferences and expectations of the parents/guardians of college-bound high school students to refine your marketing.
Transfer Student Research™
Discover what today’s transfer students reveal about their transfer plans to strengthen your marketing and recruitment strategies.
Student Retention Research
Identify specific steps that you can implement at your institution to improve your student engagement and success.
Enliven Your Recruiting & Student Experience with Research-Based Personas
Eduventures Research has identified six distinct Student Mindsets™ for Gen-Z—exposing each student’s primary motivations and expected outcomes for college. Match your messaging to their desired academic, career, and experiential outcomes to improve your engagement and meet your enrollment goals.
Get Started!
Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!