Recruit the Next Generation

Leverage the industry’s leading research on today’s students & families to refine your brand and enroll your best classes year after year.

Enliven Your Recruiting & Student Experience with Research-Based Personas

Eduventures Research has identified six distinct Student Mindsets™ for Gen-Z—exposing each student’s primary motivations and expected outcomes for college. Match your messaging to their desired academic, career, and experiential outcomes to improve your engagement and meet your enrollment goals.
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Encoura is ready to empower you with forward-thinking and actionable research to achieve your institution’s goals. Reach out to us today!