Grow the Programs That Matter Most
Reach the right audiences with targeted digital campaigns built around your programs and enrollment priorities.
From graduate schools and individual degree programs to online offerings, certificates, and credentials, Encoura Digital Marketing Activation helps you reach graduate, adult, and non-traditional learners, build demand, increase applications, and grow enrollment.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Five Activation Strategies. Built Around Your Goals
Digital Marketing Activation brings together flexible strategies to target the right audiences, maximize visibility, re-engage prospects, and drive action.
Find New Students
Build awareness with new prospective audiences.
Find Similar Students
Identify and reach prospects who look like your best-fit students.
Stay Top of Mind
Stay visible and relevant as students move through the enrollment funnel.
Retarget & Reengage
Bring interested students back and encourage the next action.
Drive Action & Convert
Generate inquiries, applications, and other high-value enrollment actions.
More Ways to Reach and Engage Prospects
Extend your reach and strengthen program visibility with additional digital approaches that support your enrollment goals.
Generate New Leads
Expand your prospect pool by reaching new graduate, adult, and online audiences and creating more opportunities for engagement.
Increase Visibility in Search & AI
Increase program visibility with SEO, AEO, and GEO strategies designed to help prospective students find your programs across search engines, AI-powered answers, and generative search experiences.
Engage With Personalized Video
Create more relevant, one-to-one experiences with personalized video tailored to individual prospects and key enrollment moments.
Start With the Programs You Want to Grow
Tell us where you see an enrollment opportunity or challenge. We'll help you build the right digital approach around your programs, audiences, markets, and goals.