Digital Marketing for Military Enrollment
Reach Military Students & Strengthen Your Recruitment
Whether you're recruiting military-connected students or competing for students considering a military college, your digital strategy needs to make it clear what sets your institution apart.
Encoura builds targeted marketing campaigns that help you reach active-duty military members and veterans, showcase the distinctiveness of your military college, and inspire prospective students to take the next step.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goals
Recruiting military students requires looking beyond traditional recruitment audiences. Encoura's digital capabilities help you identify and engage potential military-connected students based on signals relevant to their enrollment goals.
Find New Students
Reach prospective students considering military-connected educational opportunities, including active-duty military members and veterans.
Stay Top of Mind
Keep your institution visible as prospective students explore their options and consider which college best fits their goals.
Retarget & Reengage
Reconnect with prospective students who have demonstrated interest and reinforce what distinguishes your institution.
Drive Action & Convert
Encourage prospective students to take the next step, from exploring your programs to starting an application.
Engage Military Members & Veterans
Connect with military members, veterans, and their families through relevant messages that highlight your institution’s programs, resources, and support for their education goals.
University of Wisconsin–Platteville
Reach the Families Behind the Mission
UW–Platteville expanded its reach to a new audience of 30,000 military families, using targeted digital advertising to introduce prospective students to its military-friendly programs, resources, and support.
Samford University
Reach Military-Connected Students With the Right Message Into Student Interest
Samford University used targeted digital advertising to reach active-duty military members and veterans with messaging designed around their education goals. Relevant messaging and compelling creative helped introduce prospective students to Samford and encourage them to take the next step.
Promote the Distinctiveness of Your Military College
Bring your military college’s traditions, values, and student experience to life with creative that helps prospective students see where they belong and why they should apply.
University of North Georgia
Show Prospective Students What Sets Your Military College Apart
The University of North Georgia used digital creative to highlight the programs, experiences, traditions, and values that distinguish its military college. The campaign gave prospective students a clearer picture of what makes the UNG experience unique — and compelling reasons to explore the institution further.
Explore Other Undergraduate Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!