Digital Marketing for Application Generation & Completion
Turn Student Interest Into Completed Applications
Keep interested students engaged and give them the right reasons — and the right next steps — to apply.
Encoura builds targeted digital campaigns aligned with your enrollment goals, using audience intelligence, timely messaging, and ongoing optimization to generate applications, reengage prospective students, and drive more applications to completion.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goals
Digital Marketing Activation brings together flexible strategies to target the right audiences, maximize visibility, reengage prospects, and drive action.
Stay Top of Mind
Keep your institution visible with prospective students who have already shown interest.
Retarget & Reengage
Reengage interested prospects and application starters with timely, targeted messaging that brings them back into the process.
Drive Action & Convert
Give high-intent students a clear reason and next step to start— or complete — their application.
Generate Applications
Give prospective students compelling reasons to apply with personalized messages and timely calls to action that connect their interests to your institution’s opportunities.
St. Mary’s University
Make “Apply Now” More Personal
St. Mary’s University used Encoura Student Mindsets® to segment prospective students and inquiries based on what matters most to them. Each audience received tailored digital creative and landing page experiences — from academics and career preparation to community and belonging — giving students more relevant reasons to take the next step and apply.
Abilene Christian University
Give Students a Reason — and a Deadline — to Act
Abilene Christian University targeted high school seniors with creative that paired the ACU experience with timely next steps, from visiting campus to meeting the priority application deadline. Clear calls to action turned student interest into application activity and kept prospective students moving toward enrollment.
Increase Application Completion
Keep applicants engaged with timely reminders and clear next steps that help them maintain momentum, meet deadlines, and complete their applications.
George Mason University
Keep Prospects Moving Toward Application Completion
George Mason University focused digital outreach on the markets where it saw the greatest opportunity for growth. The result: a 13% overall increase in applications, with applications growing 19% across all Out-Of-State markets and 21% in key Out-Of-State focus area.
University of Southern Mississippi
Become a Golden Eagle
The University of Southern Mississippi embraced its school mascot in a series of ads to entice applications. These ads featured students in an athletic/fan atmosphere, embracing game day hype to create excitement.
Explore Other Undergraduate Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!