Digital Marketing Activation for Brand Awareness & Inquiry Generation
Turn Brand Interest Into Student Inquiries
Engage prospective students earlier, stay top of mind as they explore their options, and transform awareness into meaningful action.
Encoura builds targeted digital campaigns tailored to your enrollment goals, using data, audience intelligence, and ongoing optimization to connect with the right students and generate qualified inquiries.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goals
Digital Marketing Activation brings together flexible strategies to target the right audiences, maximize visibility, re-engage prospects, and drive action.
Find New Students
Builds awareness with new prospective audiences.
Find Similar Students
Identify and reach prospects who look like your best-fit students.
Drive Action & Convert
Generate inquiries, applications, and other high-value enrollment actions.
Find & Engage Best-Fit Students
Reach new audiences with creative that reflects their priorities and brings your institution’s strengths to life, helping students see where they belong.
Salem State University
Find the Students Who Fit Your Next Class
Salem State University used Adult Prospect Pool data to reach new prospective undergraduate student and parent audiences tied to key growth opportunities, including Spanish-speaking students, first-generation students, and families in Middlesex County. Tailored creative helped Salem State speak directly to each audience while building awareness and generating interest in the university.
The University of Kansas
Turn School Spirit Into Student Interest
The University of Kansas brings its distinctive Jayhawk identity to life across the prospective student journey. As part of a connected inquiry generation strategy, Encoura helps KU reach and engage best-fit students with coordinated digital and enrollment marketing that builds interest and gives prospects more reasons to explore what it means to be a Jayhawk.
Turn Awareness Into Inquiries
Build on student interest with relevant messages and clear next steps that encourage prospects to learn more and connect with your institution.
Campbellsville University
Get on Their List Before They Make One
Campbellsville University used keyword retargeting to reach high school juniors early in their college search. New brand creative introduced prospective students to the university and its values, encouraging them to learn more and consider Campbellsville as they build their college lists.
Kent State University
Give Every Student a Reason to Look Closer
Kent State University used Encoura Student Mindsets® to tailor creative around what matters most to different prospective students — from academics and career preparation to the college experience. By pairing audience insights with targeted digital campaigns, Kent State delivered more relevant messages designed to build interest and move prospects toward inquiry.
Explore Other Undergraduate Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!