Digital Marketing for Yield Optimization & Melt Prevention
Increase Yield & Reduce Student Melt
Stay connected during the moments that matter with digital campaigns that reinforce students’ decisions and keep them moving toward enrollment.
Encoura uses audience intelligence, timely messaging, and ongoing optimization to engage admitted and deposited students, encourage critical next steps, and reduce the risk of melt.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Activate the Right Strategies for Your Goal
Digital Marketing Activation brings together flexible strategies to target the right audiences, maximize visibility, re-engage prospects, and drive action.
Stay Top of Mind
Maintain a consistent presence with admitted and deposited students as they weigh their options and make enrollment decisions.
Retarget & Reengage
Reengage students with timely, relevant messaging that reinforces their interest and keeps your institution part of the consideration set.
Drive Action & Convert
Encourage critical next steps with targeted campaigns built around key decision points and deadlines.
Strengthen Yield
Help admitted students choose your institution with messages that reinforce their sense of belonging and guide them through the next steps toward enrollment.
University of Maine
Future You Loves It Here
The University of Maine used enticing headlines and intriguing imagery in its digital advertising to continue to engage students throughout the funnel. With copy like “future you loves it here,” the team further reinforced messaging used in their traditional marketing, reminding students to take action and confirm their acceptances.
Wayland Baptist University
From “You’re In” to “I’m Enrolled”
Wayland Baptist University used residential targeting to keep accepted students engaged and moving toward enrollment, reinforcing important next steps like completing their enrollment checklist and registering for new student orientation.
Prevent Summer Melt
Keep deposited students connected throughout the summer with timely reminders and encouraging messages that help them complete requirements and arrive ready for day one.
George Mason University
Welcome to Mason Nation
To stay ahead of melt, George Mason used digital advertising to encourage students to take their next steps — even including what’s next in checked boxes — reminding students of the remaining things they’ll need to do to join Mason nation.
Explore Other Undergraduate Digital Marketing Activation Strategies
Get Started!
Encoura is ready to empower you with forward-thinking digital marketing strategies to achieve your institution’s goals. Reach out to us today!