Where your informed decisions begin

Thank you for meeting with us!

We value working together to achieve your goals. Although today's meeting was virtual, we're excited to connect in person in the future.

In the meantime, we've collected some resources below we think will be helpful to you. Please reach out if you have questions.

We also invite you to check out our event schedule to see where we'll be over the next few months—we'd love to connect.

Wagner College

Overcoming Higher Ed’s Climate to Exceed Enrollment Goals

Although this past recruitment cycle brought new obstacles to colleges across the country, Wagner College’s commitment to understanding its students and making data-informed decisions resulted in it exceeding its enrollment goal by 12%.

The Encoura Solutions Continuum

When students and colleges are the best fit for each other, everyone wins. To make that a reality, more than 2,000 educational institutions partner with Encoura to leverage expert technologies & services that transform enrollment, student success, and advancement.

Colleges and universities achieve their goals by making informed decisions with the Encoura Solutions Continuum, tapping into solutions at each stage of the continuum to strengthen student connections from first interest through long-term alumni engagement.

Strategies to Optimize Your Funnel in 2026

Engage Your Students & Families Action Plan

This complimentary action plan empowers enrollment leaders to quickly and easily understand everything from the basics of student engagement to advanced persona-driven segmentation that maximizes ROI.

Read Action Plan

3 Digital Marketing Tips to Effectively Engage Students and Families

With enrollment competition heightened, it’s important to implement your strongest search strategy. Our recent Enrollminute video shares three ways to refresh your search strategy, expand your brand, and increase your enrollments.

Watch Enrollminute

Webinar On Demand: Family First

Dive into the latest student and parent research in this on-demand webinar and learn how to confidently build a communication strategy that effectively engages both audiences.

Watch Webinar

Strengthen Your Full Funnel With Predictive Modeling

Empower your enrollment team to search smarter, expand your brand's reach, and optimize yield to successfully make your class every year. Check out these predictive models that highlight which students are most likely to help you achieve your goals at each stage of the funnel.

Browse Predictive Models

Digital marketing has empowered me to use the data I have in the funnel more effectively."

Cairn University

We’ve seen real success in our ability to use digital marketing to increase applications, and also to broaden our audience demographics."

Louisiana State University Shreveport

Because of our digital campaigns for our online program, we are even experiencing a halo effect with a 25% year-over-year increase for the on-campus program that we did not digitally market."

USC Rossier School of Education

Encoura provides custom solutions aligned to your unique challenges and goals, delivered by enrollment & marketing experts.

Largest Sole-Source Proprietary Database

Leverage the largest sole-source proprietary database, drawing insights and data from our ACT & Encoura college planning programs.

Industry-Leading Research

Gain industry insights and action steps from expert research analysts and proprietary market data.

Strategic Enrollment Consulting

Partner with the most seasoned enrollment professionals in the industry to ensure you have a team member who is always tracking funnel growth opportunities.

Forward-Thinking Marketing Solutions

Stay confident that your marketing will connect with the next generation of students with innovative tactics from your dedicated marketing strategists and creatives.

Full-Funnel Approach

Equip your team with data, technology, and strategies to reach your goals for every stage of the funnel and achieve enrollment success.

Get Started

Encoura is ready to connect with you to get started on your best yield strategy. Reach out to us today!