3 Easy Ways to Engage Parents
Get started on this personalized prospective student marketing with the millions of high school students in the Encoura Platform who are ready to engage with you today (including the most recently released ACT test takers and Encourage college planning program students).
TRANSCRIPT – click video above to watch.
Hi. My name is Chris Tyburski, vice president for higher ed consulting here at Encoura with today's Enrollminute.
Over two thirds of parents say they are at least fifty-fifty partners with their students in the college selection process. Parents tell us that the best time for a college to start communication with them is when their students are just learning about colleges or when they're deciding where to apply.
74% of parents are thinking about specific colleges a student might apply to by the time their student is a sophomore in high school.
Did you know that parents open emails at a higher rate than students and are four times more likely to click a link and explore your website than their students are?
During the 2023-2024 enrollment cycle, students with parent contact information on their student records were almost five times more likely to apply to institutions than those students without parent information based on our marketing services partners.
Here are three easy ways you can get started with engaging parents:
- Add parents to your request for information form on your website.
- Work with a search partner that provides parent data to match the student prospect data that you're purchasing.
- Perform digital marketing to the whole household, not just to the students.
Just remember, if you're not communicating with the whole family, your competition is!
