title logo
Albertus Magnus College
3 minute read

Elevating Data and Emails to Skyrocket Campus Visits


Albertus Magnus College is a beautiful, small college located in New Haven, Connecticut, dedicated to its students’ intellectual, spiritual, and social development. The college was excited to share this vision with prospective students in its upcoming campus visit day, but faced the challenge of getting more students to register and attend. Its first open house had more attendees than last year, but the admissions team knew that growing these open houses would be a key step toward increasing application and enrollment numbers.


Albertus Magnus turned to its partner Encoura to develop an effective strategy for boosting its campus visit day interest and attendance. The admissions team engaged with its Encoura Regional Director at least once per month to brainstorm ideas, address challenges, and consider competitor events as a benchmark. Together, they developed a strategy to leverage Encoura’s eProspector program to deliver email invitations through Encoura–and A/B test compared to the college’s CRM–in hopes that they would see an increase in email opens, clicks, and event registrations.

Funnel Optimization

Strategic Enrollment Consulting

Funnel & Market Analysis

Advanced Student Search

Encoura Combined Data Set

Declared Student Connection™



Class Planner®

encoura quote image
In this day and age, we want a partner who understands our needs, brings new ideas to the table, and provides solutions backed by experience–and that’s what Encoura has continued to do with the challenges we’ve faced. Patricia brings brand new solutions to the table that deliver results.
Director of Admissions
Director of Admissions logo


As a result of the A/B testing, Albertus Magnus discovered that the eProspector program led to greater campus registrations, signaling a need to review how their CRM was delivering data. Additionally, the team found solutions to get better validated student email addresses and parent/guardian email addresses to ensure they were engaging the right prospective students and their families. These refined data and email processes have tripled event registrations and led to a 171% increase in attendance at their campus visit days. Albertus Magnus now looks forward to collaborating with its Encoura Regional Director on further initiatives to continue seeing recruitment and enrollment success.

Website engagement 5 times higher than previous campaigns
3x increase in event registrations
Website engagement 5 times higher than previous campaigns
171% increase in campus visit attendance
Website engagement 5 times higher than previous campaigns
Better CRM data with validated student and parent/guardian email addresses

Read More Case Studies

case studies card

University of Tulsa: Ahead of the Competition

The University of Tulsa wanted to launch their enrollment by building their brand awareness and getting to know students earlier in the recruiting process. With their new strategy in place, the enrollment team was able to connect with high-quality students and better their engagement to increase connections earlier in their recruitment cycle.

Read More
case studies card

Baylor University: Yielding Students From Freshman Year

Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.

Read More
case studies card

Louisiana State University Shreveport: Empowering Students Digitally

Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.

Read More
case studies card

University of Nebraska-Lincoln: Keeping in Mind What Students Really Value

The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.

Read More
get started

Get Started

Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.