Customized Solutions to Boost Your Graduate & Adult Lead Generation

Boost your inquiry generation efforts with the latest graduate & adult program marketing tactics by Encoura Digital Solutions.

Complimentary Resource: Empower your teams with an action plan for How to Reach Graduate & Adult Learners.

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Increase the Number of Students Engaging with Your Institution

Acquiring prospective student information for graduates beyond GRE test lists can be challenging. Let us help you increase your brand awareness to most strategically attract and engage with more inquiries.

CUSTOMIZED CREATIVE SOLUTIONS

Southern University at New Orleans

Connect with adults considering going back to school for a graduate degree and boost engagement with videos that show the doors your institution can open for them and the flexibility of your programs to help them succeed, like SUNO did here when they teamed up with Encoura Digital Solutions.

Our Best-Practice Solutions to Increase Your Student Volume

Predictive Audiences

Grow your inquiry list by using a list of students you know to find more prospective students like them. Students with similar interests and behaviors are more likely to apply.

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Search Keyword Retargeting

Reach prospective students who have searched online for graduate schools and programs. This strategy allows your institution to not only engage a targeted audience, but considers re-engaging them based on their past search behaviors.

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Connect with Stealth Students Checking Out Your School

Many adults are thinking about continuing their education and researching college websites without taking action. Stay connected with these prospective students and keep them interested with engaging digital advertising that gives them more information about your institution and programs.

CUSTOMIZED CREATIVE SOLUTIONS

New England Institute of Technology

Feature adult students with specific interests succeeding in your programs, like NEIT did when they teamed up with Encoura Digital Solutions here to highlight their programs for students interested in gaming and esports.

Our Best-Practice Solutions to Engage Stealth Students

Website Retargeting

Stay relevant and top of mind with students who have previously visited your website. Provide information about program facts and application deadlines to remind them to connect with you.

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Search Engine Marketing

Get in front of students who are actively searching online for colleges or programs like yours with advertising that encourages them to engage.

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Accurately Represent Your Institutional Identity or Brand to Prospective Students

Brand awareness is a crucial first step in inquiry generation, but ensuring students relate to your institution’s identity is even more important. Help prospective graduate students see themselves fitting in and succeeding in your programs.

CUSTOMIZED CREATIVE SOLUTIONS

Reinhardt University

Use a quick 30-second audio clip–like this one from Reinhardt University–to appeal to prospective graduate students who are seeking a change in career paths to assure them your institution is the right fit.

Our Best-Practice Solutions to Convey Your Institution’s Identity

YouTube Pre-Roll

Give prospective graduate students a view into your institution’s values or history through short video ads that engage them on the number one social platform used for college search.

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Streaming Audio

Reach prospective graduate students with your institution’s advertising while they’re listening to music, podcasts, and news.

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Assure Prospective Students They Can Succeed

As conversations around student debt increase, adults can be hesitant to continue their education. Let Encoura Digital Solutions help you highlight your financial aid and student support services to remind students they can achieve their goals at your institution.

CUSTOMIZED CREATIVE SOLUTIONS

Shorter University

Calm any concerns that today’s adults may have about going back to school. Use direct, positive, informational videos like this one Encoura Digital Solutions made with Shorter University to assure prospective graduate students that your degrees are attainable.

Best Practice Tactics for Empowering Prospective Students

YouTube Pre-Roll

Highlight your institution’s strengths–including student resources and graduates’ success–to inspire prospective students to see their future at your institution.

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Custom Audience Targeting

Focus your outreach directly to prospective graduate students interested in specific programs to feature important information such as financial aid opportunities and time to complete their degree.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!