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West Virginia University Potomac State College
4 minute read

Training the Whole Team to Achieve Enrollment Success


West Virginia University Potomac State College (WVU Potomac) promises its students the opportunity to take control of their futures and discover a career they’ll love. Similarly, its enrollment team set out to take control of its future enrollment success. Faced with staffing shortages, changes in administration, and enrollment that had yet to recover from the pandemic, the enrollment team set out to build brand equity to ensure prospective students and families of the university’s value.


The WVU Potomac team turned to its enrollment partner, Encoura, to empower its staff with strategies for a successful enrollment cycle. Through a partnership with its Encoura Regional Director, Wendy, WVU could better understand industry trends that helped pinpoint target markets and develop an effective strategic marketing plan. Additionally, Encoura empowered the WVU Potomac staff to expand its search and application generation through persona-based recruitment, regional high school counselor outreach, and new market engagement.

Funnel Optimization

Strategic Enrollment Consulting

Funnel & Market Analysis


Eduventures® Student Mindsets™

Advanced Student Search

Encoura Combined Data Set

Declared Student Connection™


Class Planner®

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Our Encoura Regional Director, Wendy, makes you feel that she cares. She made my team feel exceptional, empowering us to know what we were going to do and where we needed to be to succeed. The real relationship that she has established with us sets Encoura apart from any other partner we’ve worked with.
Interim Executive Director of University Relations and Enrollment Management
Interim Executive Director of University Relations and Enrollment Management  logo


As a result of its enhanced outreach strategy and new staff training with Encoura, WVU Potomac has seen a full reversal of its previously declining enrollment. The university has established its brand and value messaging in important markets, empowered its counselors with recruitment best practices, and strengthened its incoming classes. Through these successes, WVU Potomac is now on track to meet their freshman enrollment this year and is tracking to achieve their long-term goal of 100 new students in three years.

Website engagement 5 times higher than previous campaigns
Expected to achieve this year’s freshman enrollment goal
Website engagement 5 times higher than previous campaigns
On track to increase enrollment by 100 students by third year
Website engagement 5 times higher than previous campaigns
Refined brand messaging to promote value

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