Understand Your Market
Use proprietary research and actionable insights to uncover where your brand stands in the market, what students think, and how to position your institution for long-term success.
Work alongside Encoura’s seasoned enrollment professionals who have sat in your seat and know how to help your team move forward with confidence.
Gain a Clear Picture of Your Market Opportunity
Solution Focus
Market Analysis with Opportunity+™
Get a detailed, visual understanding of your enrollment opportunity:
- Explore five years of enrollment trends to inform long-term planning
- Use interactive maps and charts to pinpoint student volume by region, student type, or academic interest
- Open new markets with the Opportunity+ prospect-to-interest predictive model that finds students with a strong likelihood to consider institutions like yours
Empower your team to know exactly where to invest time, budget, and attention to grow enrollment in the right places.
Encoura’s Market Analysis, when combined with the Opportunity+ predictive model, uncovers hidden market potential, tracks evolving student demand with precision, and grows your brand’s presence in new and emerging territories.
Whether you’re looking to grow in-state, out-of-state, or by academic program, we equip your team with the insights to act confidently and strategically.
Benchmark Against Your True Competitors
Solution Focus
Competitive Insights in Insights Cloud™
Evaluate your market position and shape a strategy that sets your institution apart:
- Benchmark your funnel performance by institution type, size, region, or peer group
- Uncover competitive visibility overlap and shared student interest to refine positioning
- Gain national market, institution, and competitor information for all U.S. high schools
Support your enrollment and marketing strategy with actionable insights that help your team improve your institution's competitive standing.
Understanding your competitive position starts with identifying who your real competitors are for specific student segments within specific markets.
Compare your institution to others by size, type, region, or peer group. Pinpoint your strengths, where you can differentiate, and where to focus your next strategic move.
Understand Student Perceptions of Your Brand
Solution Focus
The Eduventures® Prospective Student Brand Research™
Make your brand strategy student-centered and data-backed:
- Learn and apply the college motivations and perceptions of your prospective students
- Understand college plans including college type and modality preferences
- Gain insight on how your institution compares to national benchmarks—and to your competition
Equip your enrollment and marketing teams to communicate your brand with relevance, grounded in how prospective students are thinking and feeling.
Your brand is shaped by what students believe, not just what you say.
With Prospective Student Brand Research™, you can uncover how students describe your institution, what they perceive as your strengths, and what they think about your competitors.
Optimize Your Academic Portfolio
Solution Focus
The Eduventures Program Strength Assessment
Use data to shape an academic program portfolio built for growth:
- Benchmark program health against competitors
- Identify high-potential and underperforming programs
- Inform decisions on launching, expanding, or sunsetting offerings
Ensure your academic offerings are aligned with the needs of today’s students and the demands of the labor market.
Strong academic programs support enrollment, reputation, and long-term sustainability.
With the Program Strength Assessment, you can make informed decisions about where to invest, where to evolve, and where to reposition offerings to meet student interest and market demand.
Explore Encoura's Other Solutions
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Encoura is ready to empower you to understand your market and set up your best strategy to achieve your institution’s growth goals. Reach out to us today!