Digital Marketing Activation That Moves Students To Act
Reach the right audiences with targeted digital campaigns built around your specific enrollment priorities.
From building awareness and generating inquiries to increasing applications, improving yield, and engaging priority populations, Encoura Digital Marketing Activation gives you the flexibility to address the challenges in front of you and grow your enrollment.
Enrollment
+ Marketing Expertise
Work with experts who understand both your enrollment challenges and the marketing strategies that can address them.
Research
+ Intelligence
Build smarter campaigns informed by Eduventures research, proprietary data, predictive intelligence, and institutional insights.
Your Goals
+ Tailored Strategies
Activate the audiences, channels, and tactics that align with your specific enrollment priorities.
Measurement
+ Optimization
Assess campaign performance with transparent reporting and ongoing optimization focused on enrollment outcomes.
Five Activation Strategies. Built Around Your Goals.
Digital Marketing Activation brings together flexible strategies to target the right audiences, maximize visibility, re-engage prospects, and drive action.
Find New Students
Build awareness with new prospective audiences.
Find Similar Students
Identify and reach prospects who look like your best-fit students.
Stay Top of Mind
Stay visible and relevant as students move through the enrollment funnel.
Retarget & Reengage
Identify and reach prospects who look like your best-fit students.
Drive Action & Convert
Generate inquiries, applications, and other high-value enrollment actions.
Add Digital Expertise Where You Need It Most
Whether you need one targeted campaign or several coordinated strategies, Encoura works alongside your team to extend your digital capabilities without replacing what’s already working.
Partner with a strategist who understands higher education, your market, and the enrollment outcomes you need to drive.
Use institutional data, proprietary intelligence, and audience signals to focus campaigns on the students and families you want to reach.
Bring your strategy to life with digital creative and copy built around your institution, audience, and campaign goal.
Launch targeted campaigns quickly and adapt audiences, messaging, and media as enrollment needs change.
Track campaign performance and continually refine your approach based on what is driving engagement and enrollment action.
Digital Campaigns Built to Drive Enrollment
2x
Enrollment
Encoura predictive audience campaigns drive 2x the enrollment compared with other branding strategies.
5x
engagement
Clients have seen 5x more engagement with residential targeting as a family outreach strategy.
+25%
Engagement
Campaigns using personas with our Encoura Student Mindsets result in 25% more engagement.
Start With Your Enrollment Goals
Tell us what you’re trying to accomplish. We’ll help identify the audiences, strategies, and digital campaigns that can help you get there.