Access essential primary research and analysis to support your decision-making throughout the student lifecycle and achieve your institution’s goals.
Strengthen your industry knowledge for valuable professional development and strategic planning with In-Depth Reports that take a deep dive into the current state of students, the market, and the industry. Leverage this research to ensure you’re making the most informed decisions for your institution.
Sample: Student Sentiment Research™ Report: Five Critical Student Segments for a Challenging Recruitment Environment
In this chart from an In-Depth Report, Eduventures reveals how the college search behaviors of Black students on social media are unique from overall trends – an insight that colleges should consider when recruiting and marketing to Black students.
Drive program innovation at your institution with program decisions backed by holistic research. Program Feasibility Reports investigate the health of a specific program in the market, key characteristics of competitors’ programs, and personas of prospective students interested in that program.
Sample: Master’s Degree in Cybersecurity Feasibility Study
Market productivity, reflected in this chart from a Program Feasibility Report, provides crucial information to institutions on the potential success of a specific program. Here, conferral growth has outpaced new program creation, indicating that national and regional markets have not reached saturation.
Gain quick, important insights about the current landscape of undergraduate and graduate enrollment with Insights Reports. Tap into these reports to quickly react to current market conditions and student behaviors to stay on track toward your enrollment goals.
Sample: All Enrollment is Local: 5 Pandemic Lessons
This sample figure from the report empowers schools to recognize and heed market conditions that inform the strategic direction of an institution. Further analysis in the report also reveals how the success of an institution will come from its internal abilities to strategize and mobilize.
Lay a solid foundation for your future programs with Market Assessment Reports. This detailed research explores program demand, competitive landscape, labor market demand, and more to provide you with vital information on the market for your current or future programs.
Sample: Market Assessment: Data Science
This regional demographic occupational analysis–one of the charts included in this Market Assessment Report–reveals which populations are currently underrepresented in the data science industry. Institutions can leverage this information in recruiting to reach potentially untapped markets for growth and diversity.
Encoura is ready to empower you with Smart+ to achieve your institution’s enrollment goals. Reach out to us today!